The UK market
The popularity of UK staycations continues to grow year on year, outstripping supply and subsequently raising rental values. As accommodation and amenity standards rise in both expectation and delivery, our business gets stronger, bringing in visitors from all over the world, as well as from the UK.
We work closely with the UK’s largest holiday park booking operator; we monitor the market closely and follow trends as they appear.
Our market is the above average wage earning family who strive for quality; they are aspirational purchasers looking for a luxury holiday break. We target these customers through market leading technology and quality targeted advertising materials.
As the staycation market continues to grow, we see huge potential in this sector. Hotel accommodation, although available, is not particularly suited to families, whereas holiday lodge accommodation allows families to stay together in an environment perfect for escaping the hustle and bustle of daily life.
With a growing number of families now looking for holiday breaks in the UK rather than abroad, the potential is huge.